Moments
by LCT
Product Creation and Launch
Primary Roles:
Creative Director
Lead Visual Designer
Luxury Concierge Travel (LCT) specializes in incentive travel, helping companies reward top performers with unforgettable experiences. Previously, each new client required a custom destination catalog which created a time-consuming process. To streamline operations and boost profitability, we transformed the offering into a productized system: one curated catalog divided into three pricing tiers. Companies now select from this standardized set, simplifying planning while preserving exclusivity. This shift required cohesive brand work, from product naming and website updates to marketing and catalog design. We also created a custom GPT tool to answer recipient questions before they redeem, freeing up valuable time for the concierges.
Brand Approach
Our team built the Moments brand with authentic storytelling, elegant design and the promise of truly exclusive, once in a lifetime experiences. Our brand focus leans deeply into how a luxury trip will make the recipient feel. This reward is not just about the location itself, but making someone feel like they’re part of something rare, elevated, and worth aspiring to.​​​​
Marketing Website
Sales Collateral
Recognition Experience: Gift Box
Recognition Experience: Redemption Site GPT (Vera)
Our custom GPT, named Vera, plays an important role in the trip redemption process. When achievers receive access to their online catalog, Vera is front and center on the homepage. This encourages achievers to ask questions before redeeming a specific location. From a design stand-point I wanted to keep the UX similar to other GPT's out there, so the achiever would know how to interact with Vera and get the most out of their experience with it. Allowing the achiever to choose from starter questions was also important, so they didn't feel pressure to come with their own question right off the bat.