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a brand guru, UI/UX craftsman, print maven, ad pro, and an artist at heart. But if you want to keep it simple, just call me a creator.
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i am...

why do i create?

There are a thousand beautiful moments that come with being a creator. When a logo finally comes together and you experience that moment of "that's the one!". When your client falls in love with their new website and sees the positive impact it will make on their business. When the kerning is just right on the ad you laid out. When you help make a charity event visually come together through banners, signage and apparel. When you craft a brand voice that immediately resonates with the target audience.

 

These are the moments, along with so many more, that make a creative life special and the reason why I choose to do it every day.

my experience

Creative Director | Xceleration | October 2021-Present

 

Lead Visual Designer | Arthur Elliott | June 2019-October 2021

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UI/Graphic Designer | Xceleration | August 2016-June 2019

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Graphic Designer | Technekes | December 2013-August 2016

my skills

Leadership Skills:

  • Able to see the bigger picture or the greater brand vision.

  • Gives feedback in a clear and effective manner.

  • Adaptable—able to change direction or face challenges with ease.

  • Strategic thinker who is able to align creative vision with business goals.

  • A mentor who guides and develops the skills of team members. 

  • Master collaborator who seamlessly works with various departments and on diverse projects daily.  

 

Creative Skills: 

  • Creative Direction

  • Art Direction

  • UI/UX Design (including information architecture, wire framing, comping, prototyping and working directly with development for implementation)

  • Brand Identity (including logo design, overall brand strategy/brand guidelines, content strategy, and brand asset design)

  • Print Design (including luxury catalog design, package design, mailers, and promotional merchandise) 

  • Typography and Layout

  • Iconography Design

  • Marketing/Campaign Design (including email templates, digital advertising and design for social media) 

  • Environmental Graphics/Wayfinding

  • Interior Design

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Specific Expertise in the Following Tools:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD and Acrobat Pro)

  • Microsoft Office Suite (Powerpoint, Word, Excel and Outlook)

  • Project Management Tools (such as JIRA and Wrike)

  • AI Tools (such as ChatGPT, DALL.E and Synthesia)

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